Eval 20-10032 Tobacco Industry Monitoring Evaluation

September 1, 2020 - 5:00 PM

Purpose

This procurement is exempt from Part 2 of Division 2 (commencing with Section 10100) of the Public Contract Code. 

The purpose of this Solicitation is to recruit and fund a single Proposer to systematically monitor and analyze data for the following core tobacco industry practices related to e-cigarettes, other new and emerging non-combustible nicotine products, and little cigars and cigarillos: 1) advertising and marketing on social media platforms (e.g., YouTube, Facebook, Instagram, TikTok, Snapchat), 2) direct marketing (e.g., couponing, rewards programs), and 3) underage online sales. The aforementioned tobacco industry practices were selected based on their relevance and importance to informing comprehensive tobacco control policy. The Proposer may propose one to two (1-2) additional tobacco industry practices to monitor for consideration by CDPH/CTCP.

 

Goals and Objectives

The main goal of the project is to inform comprehensive tobacco control policy efforts by monitoring core tobacco industry practices related to e-cigarettes and other new and emerging non-combustible nicotine products, and little cigars and cigarillos in three (3) core tobacco industry practices: advertising and marketing on social media platforms (e.g., YouTube, Facebook, Instagram, TikTok, or Snapchat), direct marketing (e.g., discounting, couponing, rewards programs), and underage online sales.

CDPH/CTCP is particularly interested in identifying and monitoring tobacco industry practices aimed at one or more of the following Priority Population groups: African American/Black, American Indian, Asian and Pacific Islander, Hispanic/Latino, Lesbian/Gay/Bisexual/Transgender/Queer, Rural, Behavioral Health, and Youth/Young Adult groups.

To achieve this goal, CDPH/CTCP seeks to establish a partnership with an experienced and accomplished agency to:

  1. Design and implement a comprehensive monitoring plan for the aforementioned three (3) tobacco industry practices stated above (the Proposer may propose one to two (1-2) additional industry practices to monitor for consideration by CDPH/CTCP).
  2. Design and implement a case study or smaller scale project that takes an in-depth look at tobacco industry practices within a given jurisdiction (such as city, county, or region in California) and/or specific Priority Population group.
  3. Analyze and interpret the findings by core tobacco industry practice and across the core practices and case study to develop a comprehensive assessment of current and significant changes to trends in tobacco industry practices in California, including marketing aimed at one or more Priority Population groups.
  4. Provide timely reports of current and significant changes to trends in tobacco industry practices in California, including marketing aimed at one or more Priority Population groups.
  5. Provide statewide, comprehensive tobacco policy recommendations based on monitoring findings of each core tobacco industry practice, as well as the comprehensive findings across the core tobacco industry practices and case study.