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Request for Application (RFA) #25-10404 211 Call Center Tobacco Cessation Referral Projects

August 28, 2025 - 5:00 PM

The purpose of this Request for Application (RFA) is to fund 2-1-1 Community Information and Referral Services (211 Call Centers) to proactively identify and refer eligible callers to Kick It California (KIC), California’s statewide tobacco cessation service. This project is designed to increase awareness and use of existing free tobacco cessation services among low-income individuals, who disproportionately experience high rates of tobacco use. The long-term goals of this RFA are to accelerate quitting behaviors and significantly reduce tobacco use among populations served by 211 Call Centers.

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