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EVAL 23-10098 Media Campaign Evaluation

August 1, 2023 - 5:00 PM

The solicitation will fund one eligible agency to conduct an evaluation to assess the effectiveness of CDPH/CTCP’s media campaign that aims to denormalize tobacco use and promote tobacco-free social norms. This evaluation will include surveying California adults (aged 18 years or older), with an oversample of specific target audiences and a comparison group (if proposed), on a rolling basis. Survey topics include, but are not limited to, knowledge of campaign key messages, attitudes related to tobacco and tobacco control policies, beliefs related to tobacco use and exposure, behaviors and actions related to the media campaign, support for tobacco prevention policies, current tobacco product use, and demographics. Services sought include sample design, survey development support, survey administration, data management, data analysis, and reporting of results from individual campaign and total campaign efforts, including through an online dashboard.

The California Department of Public Health, California Tobacco Prevention Program intends to award a contract to Fors Marsh Group, LLC in response to Solicitation EVAL #23-10098, Media Campaign Evaluation.

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