The solicitation will fund one eligible agency to conduct an evaluation to assess the effectiveness of CDPH/CTCP’s media campaign that aims to denormalize tobacco use and promote tobacco-free social norms. This evaluation will include surveying California adults (aged 18 years or older), with an oversample of specific target audiences and a comparison group (if proposed), on a rolling basis. Survey topics include, but are not limited to, knowledge of campaign key messages, attitudes related to tobacco and tobacco control policies, beliefs related to tobacco use and exposure, behaviors and actions related to the media campaign, support for tobacco prevention policies, current tobacco product use, and demographics. Services sought include sample design, survey development support, survey administration, data management, data analysis, and reporting of results from individual campaign and total campaign efforts, including through an online dashboard.

• 23-10098_FundingOpportunityAlert_050123 (PDF - 335.74 Kb)

Organizational Type and Conditions

Any public, private nonprofit, or for-profit entity or organization qualified through the Secretary of State to do business in California, is eligible to apply for this Solicitation. Agencies claiming private non-profit status must submit proof of their non-profit status with their proposal. Either certification from the State of California, Office of Secretary of State, or a Letter from the Department of Treasury, Internal Revenue Service (IRS) classifying the agency as a non-profit agency is acceptable proof. For examples, see Appendix 1: Sample Non-Profit Status Letter.

All agencies submitting proposals must certify whether a conflict of interest with any tobacco, e-cigarette, cannabis, or related industries exists. If a conflict exists, the organization must provide additional clarification and documentation regarding the nature and extent of the Conflict of Interest. See Appendix 2: Conflict of Interest Certification for more details.

Agencies must also be able to provide a State of California Franchise Tax Board Entity Status Letter to certify that they are in good standing, fiscally stable, and qualified to conduct business with the State of California. See Part II, Section A.1.e, “Tax Debtor List” in this Solicitation for more details. This document is not applicable to government agencies, including state universities and tribal governments.

By submitting a proposal, agencies acknowledge and agree to comply with all terms and conditions in the Solicitation. Any costs incurred by those participating at any stages of this Solicitation are the sole responsibility of the Proposer and will not be reimbursed by CDPH/CTCP.

Required Experience

The Proposer and/or Subcontractors or Consultants should demonstrate the following:

a. At least five (5) years of experience in designing, planning, and implementing the evaluation of at least two (2) multimedia campaigns (i.e., multiple channels such as broadcast and cable television, terrestrial and digital radio, social media, out-of-home such as billboards) among multicultural target audiences (i.e., populations diverse by demographics, geography, economic status, language used, sexual orientation and/or gender identity, and other hard-to-reach populations);

b. At least five (5) years of experience conducting complex quantitative analyses of social norm change, including consumer attitudes, public awareness, and attitude shifts;

c. At least five (5) years of experience in online data collection and capacity for oversampling, especially among CDPH/CTCP populations of interest (i.e., people who are African American/Black, people who are Hispanic/Latino, people who speak Spanish, people are LGBTQ, people who have low incomes, and/or people experiencing mental health challenges);

d. At least three (3) years of experience in survey development, including cognitive and pilot testing; recruiting survey participants of adults, including Spanish speaking adults, for an online survey panel (cross-sectional or longitudinal); conducting internet-based survey data collection; survey administration; and performing quantitative analysis of the survey data on the impact of advertisements on knowledge, attitudes, beliefs, behaviors and actions, and support for policy;

e. At least three (3) years of experience of staff, Subcontractors and/or Consultants across the following areas: media campaign evaluations, evaluation study design, online survey data collection, experience with large dataset management and creation of appropriate survey weights, utilizing a mix of media delivery measures (e.g., target ratings points, social media impressions), quantitative data analysis methods, results dissemination, and development and maintenance of a data dashboard; and 

f. At least five (5) years of experience managing projects with a budget of $500,000 or greater per year.

• 23-10098 Media Solicitation (PDF - 387.07 Kb)


• APPENDIX_1_Sample Non-Profit Status Letter (PDF - 108.05 Kb)


• APPENDIX_2_Conflict of Interest Certification (PDF - 1.14 Mb)


• APPENDIX_3_Certification of Non-Acceptance of Tobacco Funds (PDF - 2.16 Mb)


• APPENDIX_4_Detailed Scope of Work (PDF - 201.13 Kb)


• APPENDIX_5_Budget Proposal (PDF - 116.84 Kb)


• APPENDIX_6_Cost Proposal and Narrative (PDF - 157.33 Kb)


• APPENDIX_7_INSTRUCTIONS FOR ACCESSING THE OTIS APPLICANT TRAINING COURSE (PDF - 1.22 Mb)


• APPENDIX_8_Tobacco Control Funding Opportunities and Resources (TCFOR) User Instructions (PDF - 174.04 Kb)


• APPENDIX_9_Civil Rights Law Attachment (PDF - 0.56 Mb)


• APPENDIX_10_Additional Tobacco Control Funding (PDF - 0.91 Mb)


• APPENDIX_11_Contractor's Confidentiality Statement (PDF - 141.10 Kb)


• APPENDIX_12_Bidders Declaration_GSPD_05_105 (PDF - 201.67 Kb)


• APPENDIX_13_Darfur Contracting Act (PDF - 0.84 Mb)


• APPENDIX_14_Non-Small Business Subcontractor Preference Instructions (PDF - 372.41 Kb)


• APPENDIX_15_Commercially Useful Function(CUF)Certification (PDF - 1.14 Mb)


• APPENDIX_16_Disabled Veteran Business Enterprise Declarations (PDF - 0.98 Mb)


• APPENDIX_17_Follow-on Consultant Contract Disclosure (PDF - 1.29 Mb)

The California Department of Public Health, California Tobacco Prevention Program intends to award a contract to Fors Marsh Group, LLC in response to Solicitation EVAL #23-10098, Media Campaign Evaluation.

• 23-10098_Exhibit A (PDF - 98.15 Kb)


• 23-10098_Exhibit B (PDF - 109.32 Kb)


• 23-10098_Exhibit D (PDF - 177.24 Kb)


• 23-10098_Exhibit E (PDF - 146.15 Kb)


• 23-10098_Exhibit F (PDF - 84.94 Kb)


• 23-10098_Exhibit G (PDF - 140.89 Kb)


• 23-10098_STD213_Standard Agreement (PDF - 49.72 Kb)

An optional Zoom Informational Webinar will be held on June 29, 2023, from 10:00 a.m. to 11:30 a.m., PT*. The webinar will provide information about the solicitation along with an overview on how to prepare and submit the application and tips on navigating the Online Tobacco Information System (OTIS). Prospective applicants intending to submit an application are strongly encouraged to participate. The purpose of the webinar is to provide interested parties with an opportunity to ask questions about the preparation and submission of the proposal.

Please Register in advance for this webinar:

https://cdph-ca-gov.zoom.us/webinar/register/WN_0xkN90MMRF2htBg4yvFD-g

After registering, you will receive a confirmation email containing information about joining the webinar.

• Media Campaign Evaluation - 23-10098 -Webinar


• 23-10098 Media Campaign Evaluation Q&A (PDF - 207.77 Kb)

The total amount of the award for a five-year (60-month) contract term will not exceed $5,000,000.00. Unexpended funds do not carry over from one state fiscal year (FY) to the next FY without prior approval and a contract amendment. The state FY begins July 1 and ends June 30 of the following year.

Funding for each FY is subject to annual appropriation of revenues in the California State Budget Act. If full funding does not become available, CDPH will terminate or amend the agreement to reflect reduced funding and reduced deliverables.

Written questions on this solicitation will be accepted through Thursday, July 6, 2023, 5:00 PM* by email: (CTCPEvaluation@cdph.ca.gov). Responses will be posted to the https://tcfor.catcp.org/ website on Monday, July 17, 2023*. Verbal questions will not be accepted.

*Dates and times are tentative

• Other Materials
• OTIS Setup Account Process Checklist (PDF - 85.71 Kb)
• TCFOR Process for New Applicants Checklist (PDF - 62.45 Kb)
• TCFOR Process for OTIS Account User Checklist (PDF - 89.50 Kb)
• NewSSO-MFAApplicant (PDF - 0.51 Mb)