The purpose of this Solicitation is to award a single contract to a public relations (PR) agency to conduct the statewide CTCP PR campaign. The PR campaign will target the general market and specific ethnic and priority population markets. 

• Media 20-10219 CTCP PUBLIC RELATIONS CAMPAIGN Funding Alert (PDF - 247.43 Kb)

Minimum required qualifications for PR agencies include: a currently operating, full-service, California-based office that has been in business since January 1, 2015, and has had minimum annual gross billings of $2 million in two of the past three years; evidence of financial stability; and no conflict of interest with the tobacco, electronic cigarette, cannabis or related industries.

See RFP for a full description of eligibility and selection criteria.

• RFP 20-10219 Public Relations Campaign (PDF - 420.21 Kb)


• Stage 1


• Attachment 1_ Proposal Cover Page (PDF - 112.03 Kb)


• Attachment 2_CA Office and Gross Receipts Certification (PDF - 111.73 Kb)


• Attachment 3_ Guaranty (PDF - 79.18 Kb)


• Attachment 4_Conflict of Interest Certification (PDF - 83.82 Kb)


• Attachment 5_PR Agency Fact Sheet (PDF - 123.93 Kb)


• Stage 2


• Attachment 6_Proposed Account Staffing (PDF - 112.33 Kb)


• Stage 3


• Attachment 07_Client References (PDF - 74.71 Kb)


• Attachment 08_Cost Proposal (PDF - 96.35 Kb)


• Attachment 09_ Litigation Disclosure (PDF - 94.32 Kb)

The California Department of Public Health, California Tobacco Control Program, intends to award a contract to We Are Rally, Inc. in response to Request for Proposals 20-10219, California Tobacco Control Program Public Relations Campaign.

• Std213 Agreement (PDF - 1.58 Mb)


• Exhibit A Scope of Work (PDF - 158.84 Kb)


• Exhibit A Attachment I Work Order Sample (PDF - 116.69 Kb)


• Exhibit B Budget Detail and Payment Provisions (PDF - 119.19 Kb)


• Exhibit B Attachment 1A Hourly Rates (PDF - 96.44 Kb)


• Exhibit B Attachment 1B Budget Summary (PDF - 111.30 Kb)


• Exhibit C General Terms and Conditions (PDF - 164.04 Kb)


• Exhibit D Special Terms and Conditions (PDF - 153.65 Kb)


• Exhibit E Additional Provisions (PDF - 120.82 Kb)


• Exhibit F Resumes (PDF - 84.71 Kb)


• Exhibit G Contractors Release (PDF - 125.64 Kb)

• A voluntary pre-proposal webinar will be held on July 2, 2020 from 1:30 p.m. to 3:30 p.m. (Pacific). Potential proposers must email CTCPMediaRFP@cdph.ca.gov by 5:00 p.m. (Pacific) on June 29, 2020 to receive webinar login information.


• 2020 CTCP PR Campaign Pre-Proposal Webinar -7022020 (PDF - 7.47 Mb)


• RFP 20-10219 Bidders Webinar Attendees 07022020 (PDF - 124.86 Kb)

Approximately $4.8 million is estimated to be available over the four-year period, with one (1), one-year optional extension.

Funding for this procurement is contingent upon available revenues in the Governor’s Budget for fiscal year (FY) 20-21 and subsequent FYs.

• Other Materials
• 1. TobaccoFreeCA.com
• 2. Flavorshookkids.org
• 3. SecondhandDangers.org
• 4. WeAreNotProfit.org
• 5. CDPH/CTCP Web Page
• 6. TobaccoFreeCA Facebook Page
• 7. CDC Tobacco Page
• 8. Truth Initiative
• 9. Story of Inequity
• 10. Campaign for Tobacco-Free Kids
• 11. Health Stores for a Healthy Community