The purpose of this solicitation is for CDPH/CTPP to receive proposals from qualified public relations (PR) agencies in order to award a single contract to conduct the statewide PR campaign. The selected Contractor is responsible for creating a statewide PR campaign based on Exhibit A, entitled “Scope of Work,” which builds upon the strengths and current strategies of the long-running CTPP media campaign while introducing fresh, innovative ideas that will propel the campaign into its next evolution.

Approximately $7.5 million is estimated to be available over the five-year period.

Funding for this procurement is contingent upon available revenues in the Governor’s Budget for fiscal year (FY) 25-26 and subsequent FYs.

• 25-10027_Funding Opportunity Alert (PDF - 281.84 Kb)

The minimum required qualifications for PR agencies include: 1) a currently operating, full-service, California-based office that offers the following services at a minimum: account management; public relations research and strategic planning; earned media strategy development and evaluation; planning and execution of media activities; use of multimedia strategies; and crisis management; 2) had minimum annual gross billings of $3 million in two (2) of the past three (3) years; 3) no conflict of interest with the tobacco industry, tobacco industry subsidiaries, nicotine companies, vape companies, cannabis companies, and related industries.

See RFP for a full description of eligibility and selection criteria. 

• RFP 25-10027_CTPP Public Relations Campaign (PDF - 317.26 Kb)


• Proposal Submission Instructions (PDF - 504.74 Kb)


• Attachment 01 - Proposal Cover Page (PDF - 90.79 Kb)


• Attachment 02 - Certification of CA Office and Gross Receipts (PDF - 85.28 Kb)


• Attachment 03 - Conflict of Interest Certification (PDF - 66.74 Kb)


• Attachment 04_ CA Civil Rights Laws Certification (PDF - 1.90 Mb)


• Attachment 05 - Follow-on Consultant Contract Disclosure (PDF - 2.03 Mb)


• Attachment 06 - Darfur Contracting Act Certification (PDF - 2.49 Mb)


• Attachment 07 - PR Agency Fact Sheet (PDF - 68.89 Kb)


• Attachment 08 - Client References (PDF - 78.64 Kb)


• Attachment 09 - Public Relations Cost Proposal (PDF - 77.25 Kb)


• Attachment 10 - Guaranty (PDF - 63.03 Kb)


• Attachment 11 - Bankruptcy and Litigation Disclosure (PDF - 75.29 Kb)

• STD 213 Standard Agreement (PDF - 49.91 Kb)


• Exhibit A Scope of Work (PDF - 175.39 Kb)


• Exhibit A, Attachment 1, Work Order Sample (PDF - 146.66 Kb)


• Exhibit B Budget Detail and Payment Provisions (PDF - 173.40 Kb)


• Exhibit C General Terms and Conditions (GTC 02-25) (PDF - 0.69 Mb)


• Exhibit D Special Terms and Conditions (PDF - 178.26 Kb)


• Exhibit E Additional Provisions (PDF - 129.14 Kb)


• Exhibit F Resumes (PDF - 89.58 Kb)


• Exhibit G Contractor’s Release Form (PDF - 125.72 Kb)

Optional Zoom Informational Webinar will be held on April 10, 2025 from 1:30 p.m. to 3:30 p.m., PT*. The webinar will provide information about the RFP along with an overview on how to prepare and submit the application. Prospective applicants are strongly encouraged to participate.

Register in advance for this webinar:
https://cdph-ca-gov.zoom.us/webinar/register/WN_ECzr0a7qQc6LcVb54oEDfA

• 25-10027 Media RFP - Informational Webinar-041025 (PDF - 12.55 Mb)


• Pre-Proposal Webinar Attendee List (PDF - 118.21 Kb)

*CDPH reserves the right to amend dates at any time during the RFP process.

It is the proposers’ responsibility to check for notices and addenda for this RFP on the TCFOR website throughout the RFP process.

It is anticipated that up to $7,500,000.00 is available to fund the activities required for the contract term. Proposals must be for the entire 60-month period.  The actual contract funding may be lower than anticipated funding at award date. Funding is contingent upon available revenues, appropriation by the Legislature and the Governor, multi-year spending authority, and CDPH funding priorities and/or legal or administrative limitations.

For all questions regarding this solicitation please email: CTPPMediaRFP@cdph.ca.gov including clarification on materials, instructions, or requirements. Please include “Media 25-10027 Public Relations Campaign” in the subject line.

*Dates and times are tentative.

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