The purpose of this solicitation is to award a single contract to conduct the statewide CTCP media campaign to target California’s culturally diverse general market, multilingual population, as well as target markets specified by CTCP, in order to increase support for tobacco-free social norms. The selected Contractor is responsible for creating a statewide media campaign which builds upon the strengths and current strategies of the long running CTCP media campaign while introducing fresh, innovative ideas that will propel the campaign into its next evolution.

• 22-10146_FundingAlert_Final (PDF - 281.48 Kb)

Minimum required qualifications for proposers include: 1) a currently operating, full-service, advertising agency with minimum annual gross billings of $75 million, which may include media placement billings for agency clients completed by an external media buying service, in at least two of the past three years; 2) California-based, full-service office(s) with a minimum of 30 employees; and 3) no conflict of interest with the tobacco, e-cigarette, cannabis, or related industries. 

• RFP 22-10146 CTCP Advertising Campaign (PDF - 371.20 Kb)


• Stage 1-Attachment 1: Proposal Cover Page (PDF - 117.96 Kb)


• Stage 1 - Attachment 2: Certification of California Office and Gross Billings (PDF - 98.07 Kb)


• Stage 1 - Attachment 3: Guaranty (PDF - 82.55 Kb)


• Stage 1 - Attachment 4: Conflict of Interest Certification (PDF - 88.07 Kb)


• Stage 1 - Attachment 5: DGS PD 1 – Darfur Contracting Act (PDF - 295.39 Kb)


• Stage 1 - Attachment 6: California Civil Rights Laws Attachment (PDF - 42.54 Kb)


• Stage 1 - Attachment 7: Contractor’s Confidentiality Statement (PDF - 74.16 Kb)


• Stage 1 - Attachment 8: Advertising Agency Fact Sheet (PDF - 160.23 Kb)


• Stage 2 - Attachment 9: Proposed Account Staffing Chart (PDF - 0.94 Mb)


• Stage 3 - Attachment 10: Client References (PDF - 81.40 Kb)


• Stage 3 - Attachment 11: Advertising Cost Proposal (PDF - 0.52 Mb)


• Stage 3 - Attachment 12: Proposed Budget Summary (MS Excel File - 27.32 Kb)


• Stage 3 - Attachment 13: Bankruptcy and Litigation Disclosure (PDF - 113.78 Kb)

• STD 213: Standard Agreement Form (PDF - 222.04 Kb)


• Exhibit A: Scope of Work (PDF - 151.70 Kb)


• Exhibit B: Budget Detail and Payment Provisions (PDF - 135.76 Kb)


• Exhibit B, Attachment I: Budget Summary Chart (PDF - 81.35 Kb)


• Exhibit B, Attachment II: Budget Summary Mark-Up Rates (PDF - 132.13 Kb)


• Exhibit C: General Terms and Conditions GTC 04/2017 (PDF - 90.25 Kb)


• Exhibit D: Special Terms and Conditions [Rev 06/2019] (PDF - 156.53 Kb)


• Exhibit E: Additional Provisions (PDF - 150.40 Kb)


• Exhibit F: Résumés no document to post (PDF - 87.39 Kb)


• Exhibit G: Contractor’s Release (PDF - 145.61 Kb)

• CTCP Advertising RFP 22-10146 Pre-proposal Webinar Presentation (PDF - 7.39 Mb)


• List of Pre-proposal Webinar Attendees (PDF - 35.74 Kb)

*CTCP reserves the right to amend dates at any time during the Solicitation (RFP) process.

Approximately $200 million is estimated to be available for the advertising contract’s five-year period.

Funding for each fiscal year (FY) is subject to annual appropriation of revenues in the California State Budget Act. If full funding does not become available, CDPH will terminate or amend the agreement to reflect reduced funding and reduced deliverables.

If changes are required by legislation, court action, or other administrative action affecting CDPH, the contract, as applicable, will be amended or terminated accordingly to comply with these actions.

Prop 56 Tobacco-related Disparity Statement: A proportion of the Prop 56 funds awarded as a result of this RFP will be counted towards meeting the required minimum 15 percent of Prop 56 funds appropriated for the purpose of accelerating and monitoring the rate of decline in tobacco-related disparities with the goal of eliminating tobacco-related disparities per Revenue and Taxation Code 30130.55(b)(1).

• Other Materials
• UNDO
• Flavors hook kids
• WeAreNotProfit.org
• Secondhand Dangers
• Story of Inequity
• Healthy Stores for a Health Community
• UNDO Facebook Page
• UNDO - YouTube
• CDPH/CTCP Web Page
• Evidence for the Endgame in California 12.
• Action on Smoking & Health (ASH) Advancing Momentum for a TobaccoFree California
• CDC Tobacco Page