Media 22-10146 California Tobacco Control Program Advertising Campaign

June 22, 2022 - 5:00 PM

The purpose of this solicitation is to award a single contract to conduct the statewide CTCP media campaign to target California’s culturally diverse general market, multilingual population, as well as target markets specified by CTCP, in order to increase support for tobacco-free social norms. The selected Contractor is responsible for creating a statewide media campaign which builds upon the strengths and current strategies of the long running CTCP media campaign while introducing fresh, innovative ideas that will propel the campaign into its next evolution.

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