MEDIA 17-10048 Advertising Campaign

• Notice of Intent to Award a Contract in Response to Request for Proposals (RFP) 17-10048, (PDF - 170.77 Kb)

Award a single contract to conduct the statewide CTCP advertising campaign to target California’s culturally diverse general market, as well as target markets specified by CTCP, in order to increase support for tobacco-free social norms.

• CALIFORNIA DEPARTMENT OF PUBLIC HEALTH (CDPH) CALIFORNIA TOBACCO CONTROL PROGRAM (CTCP) SOLICITATION REQUEST FOR PROPOSALS (RFP) 17-10048 CTCP ADVERTISING CAMPAIGN (PDF - 347.21 Kb)

• Addendum 1 RFP 17-10048 (PDF - 217.21 Kb)
• California Department of Public Health Solicitation Request for Proposals 17-10048 California Tobacco Control Program Advertising Campaign (PDF - 403.29 Kb)
• Attachment 01 - Proposal Cover Page (PDF - 0.89 Mb)
• Attachment 02 - CA Office and Gross Receipts Certification (PDF - 8.48 Kb)
• Attachment 03 - Guaranty (PDF - 462.44 Kb)
• Attachment 04 - Conflict of Interest Certification (PDF - 463.61 Kb)
• Attachment 05 - Adv Agency Fact Sheet (PDF - 0.64 Mb)
• Attachment 05.1 - Subcontractor Ad Agency Fact Sheet (PDF - 0.87 Mb)
• Attachment 06 - Agency Account Staffing (PDF - 0.92 Mb)
• Attachment 07 - Client References (PDF - 0.52 Mb)
• Attachment 08 - Advertising Cost Proposal (PDF - 481.39 Kb)
• Attachment 09 - Proposed Budget Summary (MS Excel File - 28.26 Kb)
• Attachment 10 - Litigation Disclosure (PDF - 478.62 Kb)
• Attachment 11 - CCC-04 (PDF - 11.20 Kb)
• Attachment 12 - California Civil Rights Laws Attachment (PDF - 33.28 Kb)

• 17-10048 STD 213 (PDF - 29.24 Kb)


• 17-10048 Exhibit A (PDF - 110.86 Kb)


• 17-10048 Exhibit B (PDF - 92.11 Kb)


• 17-10048 Exhibit B Att I Budget Summary Chart (PDF - 14.89 Kb)


• 17-10048 Exhibit B Att II Budget Summary Mark-up Rates (PDF - 78.31 Kb)


• 17-10048 Exhibit C (PDF - 29.39 Kb)


• 17-10048 Exhibit D (PDF - 108.81 Kb)


• 17-10048 Exhibit E (PDF - 93.03 Kb)


• 17-10048 Exhibit F (PDF - 60.58 Kb)


• 17-10048 Exhibit G (PDF - 82.08 Kb)

• CTCP Advertising RFP 17-10048 Pre-Proposal Webinar Presentation (PDF - 6.22 Mb)


• List of Pre-Proposal Webinar Attendees (PDF - 79.30 Kb)

Minimum required qualifications for advertising agencies include: Currently operating, full-service, advertising agency with minimum annual gross billings of $100 million, which may include media placement billings for agency clients completed by an external media buying service, in at least two of the past three years; California-based, full service office(s) with a minimum of 50 employees; and, no conflict of interest with the tobacco, e-cigarette or related industries. 

Approximately $325 million is estimated to be available over the five-year period. 

Funding for this procurement is contingent upon available revenues in the Governor’s Budget for each fiscal year. 

• Funding Opportunities Website Instructions (PDF)
• Other Materials
• Frequently Asked Questions (PDF - 279.52 Kb)
• Appendix A; CTCP-Overview (PDF - 150.20 Kb)
• California Tobacco Facts and Figures
• TobaccoFreeCA.com
• TobaccoFreeCa Facebook Page
• TobaccoFreeCa YouTube Page
• StillBlowingSmoke.com
• HealthyStoresHealthyCommunities.com
• DetrasDelHumo.org
• CDPH/CTCB Web Page