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EVAL 12-10305 California Tobacco Advertising Study & Retail Environment Campaign Evaluation Survey

Closed (2012-09-07)

STANFORD PREVENTION RESEARCH CENTER

Purpose

 

The California Department of Public Health (CDPH), California Tobacco Control Program (CTCP) requests applications in response to the Solicitation from qualified research agencies that can provide full service to develop survey tools, train data collectors, and conduct data analysis for the statewide CDPH/CTCP Retail Environment Campaign Evaluation Survey (RECES) and the California Tobacco Advertising Study (CTAS). The emphasis of the Solicitation process is to identify the agency most capable of providing technical assistance and implementing two innovative data collection efforts: to assist local health departments to conduct a baseline evaluation survey for the CDPH/CTCP Retail Environment Campaign (REC); and to conduct a statewide survey monitoring tobacco advertising in California retail stores. The goal is to monitor the retail environment throughout the state, evaluate the statewide REC within California health jurisdictions, and disseminate the research findings among CDPH/CTCP-funded programs.