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Media 22-10146 California Tobacco Control Program Advertising Campaign

Closed (2022-06-22)

Notice of Intent to Award a Contract in Response to Request for Proposals (RFP) 22-10146, California Tobacco Control Program Media Advertising Campaign

After completing the review of all proposals submitted in response to RFP 22-10146, the California Department of Public Health, California Tobacco Control Program (CDPH/CTCP), has selected and hereby intends to award a contract to the following proposer:

 

Duncan/Channon, Inc.

114 Sansome Street, 14th Floor

San Francisco, CA 94104

 

This Notice of Intent to Award should not be considered as a binding commitment by the issuing department.  CDPH/CTCP appreciates the efforts of all proposers.

Thank you for your participation and interest in California’s statewide anti-tobacco media campaign.

The purpose of this solicitation is to award a single contract to conduct the statewide CTCP media campaign to target California’s culturally diverse general market, multilingual population, as well as target markets specified by CTCP, in order to increase support for tobacco-free social norms. The selected Contractor is responsible for creating a statewide media campaign which builds upon the strengths and current strategies of the long running CTCP media campaign while introducing fresh, innovative ideas that will propel the campaign into its next evolution.